Voyages Jules Verne
Voyages Jules Verne was founded in 1978 on the basis of one simple idea - to operate a train from London to Peking (Beijing) and thence to Hong Kong. In doing so the market to China was opened up at a time, remarkably, when the 'bamboo curtain' was still officially in place.
Further innovative train journeys were to follow and many travel firsts were also achieved including inaugural flights to previously inaccessible areas and the opening of remote border crossing points.
In 1982 Serenissima Travel was acquired and added a complementary list of cultural itineraries to the overall portfolio as well as introducing clients to themed travel such as walking, music & opera and cruising.
World events from 1989 to 1991, most notably the Tian an Men incident in China and the Gulf War, further shaped the future of the Company as even more diversification was necessary. Far from bemoaning the travel recession at the time, this resulted in an expansion of the company's portfolio while still retaining the core group travel ethos.
Voyages Jules Verne was acquired by Kuoni Travel in 1998 but still retains its independent and innovative approach to a comprehensive list of destinations and themes while gleaning all the benefits of Kuoni's financial security and expertise.
Voyages Jules Verne keep an extensive database of opt-in contacts updated with special offers and new destinations through e-shot. They also have a microsite where new subscribers can specify exactly what type of newsletter they wish to receive and update their profile at anytime.
Solutions used:
- Email communication and marketing (e-shot)
- Managed hosting
- Web design and e-commerce
Client industry:
- Retail and Leisure
